Significance of media in intercultural interaction

Abstract

The meaning in the modern conditions of the media space has been studied. It was determined that the media space should promote media literacy, form an aesthetic worldview, knowledge of the surrounding world in its intellectual, social, artistic, moral, and psychological aspects. It has been proven that the implementation of the discourse still needs some improvement and dissemination in various media. It was determined that the first steps of implementation are being made in all types of media. It is proved that among the important points, the main goal of all the analyzed discourses is the consolidation of the entire nation around a common goal – the reconstruction of quality life in Ukraine. It was determined that each journalistic material reveals important topical issues that concern both the present and the future of Ukraine. It is highlighted that through such a discourse, journalists together with experts try to provide information, clarify a problematic issue, find a solution, help the audience to form the right opinion based on the objective coverage of positions.