Deepfakes and synthetically reproduced media content as a form of disinformation in the context of the russian aggression against Ukraine

Abstract

Beyond disinformation, our study underscores the broader impact of deepfakes. The technology’s ability to blend real and fake content creates convincing videos, causing skepticism, confusion, and even the mistrust of authentic footage. Notably, the Zelensky video falsely claiming the war’s end exemplifies how deepfakes can spread misleading messages from seemingly reliable sources. However, our research also recognizes the dual nature of AI-generated content. While deepfakes serve disinformation goals, projects like the Sirens Gallery use generative images to draw attention to the war’s consequences positively. As society grapples with the challenges posed by synthetic media, cultivating critical thinking and a discerning approach to information becomes crucial in navigating the complexities of the digital age.

The work is performed within the research CEFRES, UAR 3138 CNRS–MEAE. Research topic “Development of Methodology of Critical Thinking and Pedagogical Support to Counteract Disinformation and Manipulation of Artificially Reproduced Media Content” (2023).